LESSON 12 - SHARING YOUR STORY
Your story is the most POWERFUL thing in your business. The sooner you can OPEN UP and share the real you - the sooner your business will take off!
So how is sharing your journey an invite to become a challenger or coach?
- Your journey will allow people to relate to you and will expand your audience. The more you post the more times they look at your stuff and the more likely they are to go to your profile and scroll through all of your posts. The more you post the more they have to look at and relate to or become inspired by.
-Your journey allows people to feel as though THEY to could do this life change and they TOO could chase after big dreams.
-Sharing your journey will create relationships, trust, and interest in YOU.
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What does "Sharing your Journey" mean?
It means taking 3 - 5 things that YOU love or that define who you are and SHARING it. Allow others to become a part of your life. For me I love to share "life" --- so what am I doing at school, work, and at home. Currently I am sharing lots about my home renos and moving home. This is something that is realatible and SPIKES interaction. What woman doesn't want to look on pinterest and discuss what would or wouldn't look good. I also share my fitness, food, fashion, mental/emotional health and growth and travel.
I aim to make FIVE posts a day --- one can be fitness or food while the rest fall within one of my other focuses. The other focuses are what get people interested in YOU --- they become a part of your life and begin to relate to you and build a sense of friendship through reading your story. The fitness and health posts then begin to have a deeper meaning. When you show your success they are going to feel more invested and more happy/interested in how you got there and how you are feeling BECAUSE they have built that sense of friendship through your "other" posts.
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Alright so now ---- your wondering ---- how do I get more people to see my posts? I am running out of friends and family?
First off --- in some way shape or form EVERY person in your life wants to become healthier whether it is to lose weight, gain muscle, feel better in their skin, or to have a certain look. EVERY person is a potential challenger or coach --- this will take time.
BUT if you have 100 friends on FB and you don't expand -- then yes you are limited. Is your success limited or are you limiting yourself? The answer is you have limited to success. It is YOU that needs to expand your audience.
YOU need to set weekly goals of ADDING to your audience. You do this through:::::
a) adding 5 or more people on facebook a DAY that are not friends with coaches, are not coaches, and that you don't know or have only met briefly.
b) using hashtags and putting some of your posts to PUBLIC. Allow OTHERS to watch you and reach out to you. If you do this then you NEED to go onto your computer and check you inbox messages as sometimes your messages will go into the "other" box.
c) begin to use other social media platforms and share that you are doing this on FB so people can begin to follow you.
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Now you have added people ---- you don't know them... do you message them or WHAT?
This is your choice!! Try out both ways --- create a thank you message for the friend request acceptance and then comment on something you like on their profile. OR don't message them!
I personally do the DON'T MESSAGE them method ----WHy?
What is the FIRST thing you do when someone tries to add you? You CREEP their profile. Now I am confident that my variety of posts intrigue, add value and make people want to talk to me! I make sure my story is approachable, honest, and raw. I am relatable and I make that apparent. People add me --- they wonder who the heck I am and before they know it they are engaged in my life. Eventually they reach out to me OR in a couple of weeks I message them, comment on one of their posts or invite them to a free group that I am running.
Here is a GREAT tool for learning how to talk to someone new, invite them to opportunities and CREATE a relationship that will lead to invitations.
Video: How to share not SELL as a beachbody coach
Coach: Bonnie Engle
https://www.youtube.com/watch?v=-DrOd2UtWXo
Video: The Power of the Follow up
Coach: Bonnie Engle
https://www.youtube.com/watch?v=OAbRInVrPmc
Please take the time to watch this webinar. Starting on SLIDE 8, Kati talks about HOW you an craft your story:
http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=EB52DF888947
1. Create a post about YOUR STORY and share it tonight! Use the steps that Kati explains in her all to help you create your story! Be sure to use a graphic of YOU as well.
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